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Rubber fender industry should establish brand awareness and develop patent technology
Edit: Jiangsu Ahn Jin Rubber Co., Ltd.Date: 2018-07-12

Long-term development of enterprises requires brand awareness and patented technology, which can even make enterprises become the leader in the economic field. Take China's rubber fender equipment market, the disorderly competition in the domestic rubber fender equipment market and the slow update of industry products, the long technology upgrade cycle is the key to restrict the development of the rubber fender industry, how to form brand awareness and Enhancing technology to counter the competitive pressures of domestic and foreign producers is a problem that companies have to face.

Brand awareness can promote the sales of products, can supervise and guarantee the value of products, can achieve economies of scale, and ensure the continuous growth and sustainable development of enterprises. Patent technology is a cutting edge for enterprise development. As an important part of intellectual property, it plays a vital role in the development of enterprises. Establishing and improving the patent strategy is the core of enterprises in the domestic and international market competition. The necessary means of competitiveness.

Where there are famous brand products, where the economy has vitality. Jiangsu Anjin Rubber Co., Ltd. has done a good job in this respect. The company's D-type rubber fenders , super drum rubber arcs, SU-type rubber fenders and other products have been rated as "Chinese famous brands." In terms of patent technology, the company continued to strengthen its investment in technological innovation, and trained a group of professional underwater rubber fenders to install frogmen and obtained a utility model patent certificate. Innovation and technology are also very important in other products. In return, the company's annual economic benefits are far ahead in the province, and the economy has developed rapidly and steadily.
Therefore, the rubber fender industry should increase independent innovation, establish core competitiveness, establish brand image, and develop some new technologies to drive the company's rapid development.